Campaign against the ordinary
NXT approached us to fully re-brand their brand identity including a powerful campaign to launch this new positioning which would not only invigorate their image but also drive renewed interest in the product range, especially online.
We stepped away from the traditional and conservative approach that NXT had previously embodied and injected real contemporary edge, allowing us to reposition the brand and re-launch it through targeted PR, social media and print support.
We collaborated with the NXT team to art direct the campaign in the studio with models to position firmly as a premium salon brand.
Behind the scenes